Algeria's everyday super-app.

The consumer app is social-first: the feed, content (TV & cinema), messaging, and creator missions form the daily-use core. Wallet and marketplace are integrated surfaces — not a separate product the user has to switch to. A single real-time backend powers every surface, with audit, rate-limiting, and tenancy enforced once and inherited everywhere.

• Loi 22-23 (2022) — the auto-entrepreneur regime opened a legal home for millions of informal merchants.
• Loi 18-07 — Algerian personal-data law gives us a clear compliance framework.
• Domestic card acceptance (CIB / EDAHABIA) reached operational reliability in 2024.
• Inexpensive thermal printers turn every flexy shop into a point of sale.
• Mainstream digital-wallet adoption in Algeria has been proven viable at scale.
• Universal messaging-app penetration means onboarding can happen on a channel merchants already trust.

These conditions were not all true five years ago. The window for a uniquely-Algerian commerce stack opens now.

• 45M+ Algerians with mobile internet, 70%+ smartphone penetration, growing.
• ~50,000 flexy shops — the existing physical distribution network we partner with, not compete against.
• ~2.4M informal merchants on social platforms today, of whom ~10% are credible candidates for the auto-entrepreneur ladder.
• Diaspora corridor — France, Spain, Quebec, Italy. Remittance volume into DZ exceeds USD 2B annually.
• Mid-market SMBs — ~120,000 registered Algerian SMBs underserved by both global SaaS and local agencies. Dziri Business is built for them.

• Reseller network. Each flexy-shop activation is a long-tail relationship — physical sample kit, identity check, reseller agreement, welcome float seeded. Replicating that takes time, even with capital.
• Audit + compliance posture. Loi 18-07 alignment, audit trail on every privileged action, tiered KYB. Partnerships with banks and telcos require this; bolting it on later costs 12–18 months.
• Trilingual UX. AR / FR / EN throughout, with right-to-left handled at the component layer. Most non-Algerian competitors translate; we localise.
• Closed-loop voucher framing. Avoids EMI-licensing requirements at our current scale, sized for graduation to a PSP licence when volume justifies it.
• Code shipped, not promised. The consumer, advertiser, and reseller surfaces are live.

• Three customer-facing surfaces in production — Dziri (consumer), Dziri Business (advertiser), and Dziri Shop (reseller).
• Real-time backend with audit-logged operator actions and tenancy-checked data access on every function.
• Voucher rail live for closed-loop on-ramp via flexy shops.
• Tri-lingual experience (AR / FR / EN) across every customer surface.
• Phase plan visible at /roadmap — no promised dates we can't hold.

• Reseller network. A field team of 8–12 area managers to onboard the first 2,000 flexy shops with white-glove activation, sample kits, and physical sample-print runs.
• Trust + audit hardening. SOC-2-track internal controls, full Loi 18-07 audit, regulator-facing reporting cadence.
• Mobile applications. Native iOS + Android with Expo for both consumer and Dziri Business.
• Partnership integrations. Bank, telco, and civic services integrations that justify the platform's existence at the rail layer.
• Working capital float for marketplace escrow and voucher reconciliation timing.

• Read first. /about, /roadmap, /security, and /legal/vouchers. They cover most first-meeting questions.
• Data room (NDA). Financial model, full pitch decks (Algerian seed, international Series A, strategic partnership), competitive analysis, and a one-pager are in the data room. Request access via investors@dziri.app with your fund's preferred legal entity for the NDA.
• Working session. If you'd prefer to assess us by watching the product live, we'll schedule a 60-minute screen-share with the founder — operator console walk-through, live audit feed, and a real merchant onboarding flow end to end.

We're not raising on hype. We aren't going to talk about billion-dollar TAMs without showing the wedge. We aren't going to quote vanity downloads. The story is: infrastructure, built carefully, with a defensible Algerian-only first chapter before any cross-border or B2B-API expansion. If that matches your fund's thesis, we'd like to talk.